Hey Laura, thanks for getting back to me. Have a read through and let me know if you have any questions.

Premium Retail Solutions is an FMCG consultancy helping start-up and established businesses succeed in the Grocery and Pharmacy channels. Your expertise has driven strong word-of-mouth referrals, and you've previously generated leads worth hundreds of thousands through your website.

Your current website no longer reflects the quality and professionalism of your services. A modern, optimised online presence will strengthen your competitive position and unlock new client acquisition channels alongside your existing referral network.

Your existing website is outdated and does not effectively represent your brand or services to potential clients searching online. This limits visibility to businesses actively seeking FMCG consulting support.

A redesigned website with technical SEO optimisation and strategic content creates a professional entry point for qualified leads. Given the high value of previous website-generated leads, even modest improvements in visibility and conversion can deliver significant return on investment.

We recommend a one-month focused engagement combining website redesign, technical SEO, and foundational content strategy. This approach delivers immediate competitive advantage while generating performance data to inform future marketing investment.

This initial phase establishes a strong foundation. Success here creates the basis for expanded organic and paid marketing strategies in subsequent phases.

Website Redesign

• Develop style guide aligned with your existing Squarespace design direction
• Complete redesign of premiumretailsolutions.com.au
• New sitemap: Home, Case Studies, Services, Our Team, Blog, Contact
• Optimisation and review of all client-provided content, copy, and media assets

Technical SEO

• Technical SEO audit and implementation to maximise SEO footprint
• Site structure and metadata optimisation
• Site launch and post-launch optimisation

Content & Strategy

• Content framework and initial blog strategy
• One month of integrated content and SEO support

Ongoing Support

• Mission Control: Website hosting, security, software updates, the NLS Analytics Suite, and basic support are included. Content updates and design changes are billed hourly unless you have a Marketing Retainer ($65/month ex GST)

Phase 1: Discovery & Planning (Week 1)

1. Kickoff meeting and brand alignment
2. Content audit and style guide development
3. Sitemap and information architecture planning

Phase 2: Design & Development (Weeks 2–3)

1. Website design and build
2. Technical SEO implementation
3. Content optimisation and integration

Phase 3: Launch & Optimisation (Week 4)

1. Final review and client approval
2. Site launch
3. Post-launch monitoring and optimisation

Total engagement: Four weeks from kickoff to launch.

One-Month Engagement

Ongoing

Mission Control monitoring and optimisation: $65/month ex GST (ongoing, no fixed term)

All pricing in AUD, exclusive of GST.

We specialise in building websites that generate qualified leads for professional services and B2B businesses. Your previous website-generated leads demonstrate the value of a strong online presence in your market.

We understand the FMCG consulting space and the decision-making process of your target clients. Our approach combines design excellence with technical SEO rigour, ensuring your website works as a lead generation asset, not just a brochure.

This engagement is led by David Stephenson, who has worked closely with your team to understand your goals and constraints.

To proceed, please confirm:

1. Approval of this proposal and investment of $3,500
2. Availability for a kickoff meeting in the coming week
3. Commitment to provide website copy, case study content, team information, and media assets on an agreed timeline
4. Primary point of contact for design feedback and approvals during the four-week engagement

Once approved, we will schedule a kickoff meeting to align on brand direction, content priorities, and launch timeline.

Please let us know if you have any questions or would like to discuss any aspect of this proposal.