Next Level Sites

Plumbing Website (Proposal builder testing)

This proposal outlines a digital growth strategy for Turbo Maintenance and Plumbing, designed to establish a professional online presence and generate high-value leads in roof spraying and fixed-price services.

Prepared for: Turbo Maintenance and Plumbing; Turbo Maintenance and Plumbing
Prepared by: Next Level Sites

Proposal summary

Primary opportunity: Roof spraying jobs ($20k–$40k per project) have strong search demand and represent the highest-margin service to target online.
Timing advantage: Adam is experiencing record profitability, making this an ideal moment to invest in growth infrastructure before capacity constraints tighten.
Conversion uplift: Personal video and photography content can improve conversion rates by approximately 50% compared to stock imagery, directly supporting ROI.
Flexible investment: Even one or two roof spray leads every six months will justify the investment, with potential for significantly higher returns as visibility grows.
Lead control: Google Ads integration allows leads to be turned on or off as workload permits, giving Adam direct control over demand generation.

Cover

Proposal for: Turbo Maintenance and Plumbing

Prepared by: Next Level Sites

Date: 8 July 2026

Next review: 10 July 2026

Business Summary

Turbo Maintenance and Plumbing is an established plumbing and maintenance business built on a decade of word-of-mouth referrals. Adam Jana, the owner and lead tradesperson, recently acquired a website but recognises it does not reflect the quality of his work or clearly communicate his service offerings.

The business is currently experiencing its most profitable year, with particular strength in high-value roof spraying projects ($20k–$40k) and growing interest in fixed-price service packages. Adam is keen to grow these specific service lines without overextending capacity.

Problem & Opportunity

Current situation

Adam has relied almost entirely on word-of-mouth for ten years. While this has built a solid foundation, it limits growth to his personal network and does not capture demand from customers actively searching online.

His existing website does not clearly position his services, lacks professional imagery, and does not convert visitors into qualified leads. This represents lost opportunity in a market with demonstrated search demand.

The opportunity

Search volume data shows strong demand for roof spray-related keywords. By building a professional online presence with dedicated landing pages, personal content, and targeted advertising, Adam can:

Capture high-intent customers searching for roof spraying services
Reduce time spent on low-value quoting by promoting fixed-price products
Establish trust and credibility through video and photography
Control lead flow through flexible advertising spend

Given current profitability and workload capacity, this is an ideal time to invest in growth infrastructure.

Recommended Solution

We recommend a three-part digital strategy:

1. Website redesign and restructure

A modern, professional website that clearly organises services and prioritises roof spraying and fixed-price offerings. The site will serve as the foundation for all other marketing activities.

2. Targeted landing pages and content

Dedicated landing pages for roof spraying and fixed-price products, optimised for conversion. Personal video and photography of Adam on the job will replace stock imagery, improving credibility and conversion rates by approximately 50%.

3. Google Business Profile and advertising

Active management of Google Business Profile with regular posts, specials, and updates. Optional Google Ads campaign targeting roof spray keywords, allowing leads to be turned on or off as workload permits. Ads will point to dedicated landing pages without requiring full SEO build-out.

Scope of Work

Website and digital presence

Website redesign with modern, professional layout
Clear service structure and navigation
Dedicated landing pages for roof spraying and fixed-price products
Domain consolidation (both .com and .com.au accessible for email and website)
Google Business Profile setup and optimisation
Initial Google Business Profile content (posts, specials, updates)

Content production

Video and photography shoot of Adam on the job
Professional editing and optimisation for web and social use
Initial content library for website and Google Business Profile

Optional add-on

Google Ads campaign setup and initial management (roof spray keyword targeting)
Lead tracking and reporting integration

Timeline

Phase 1: Kickoff and planning (Weeks 1–2)

Confirm scope, messaging, and service priorities
Gather existing brand assets, photos, and service information
Schedule content production shoot

Phase 2: Content production (Weeks 2–3)

On-site video and photography shoot
Professional editing and asset preparation

Phase 3: Website build and launch (Weeks 3–6)

Website design and development
Landing page creation
Domain consolidation and email setup
Google Business Profile optimisation
Content upload and testing
Launch and handover

Phase 4: Optional – Google Ads setup (Week 6 onwards)

Campaign strategy and keyword research
Ad creation and landing page alignment
Campaign launch and initial optimisation

Total timeline: 6 weeks from kickoff to website launch. Google Ads can be added at any point.

Investment

Website redesign and digital presence: $10,000 AUD

Includes website build, landing pages, domain consolidation, Google Business Profile optimisation, and initial content upload.

Content production: $5,000 AUD

Includes on-site video and photography shoot, professional editing, and asset preparation for web use.

Total investment: $15,000 AUD

Optional add-on – Google Ads setup and management: $2,000–$3,000 AUD (subject to separate quote)

Includes campaign strategy, ad creation, landing page alignment, and initial optimisation.

Budget flexibility

If budget is constrained, we can adjust scope by reducing content production, deferring Google Ads, or phasing work over a longer period. We recommend discussing priorities before proceeding.

Why Next Level Sites

We specialise in digital growth for trades and service businesses. We understand the unique challenges of converting high-value service leads online and have experience building websites and campaigns that generate qualified enquiries without overextending capacity.

Our approach is practical: we focus on what works for your business, not unnecessary features. We also provide ongoing support and training so you can manage your Google Business Profile and lead flow independently.

Next Steps

Review this proposal and confirm scope and budget
Schedule a follow-up call or meeting on Friday 10 July 2026 to discuss any questions
Once approved, we will send a project agreement and kickoff schedule
Confirm content production shoot date and any specific requirements
Begin Phase 1 planning

If you have questions or would like to adjust scope or budget, please let us know before our next meeting.